Yoga Quota is a registered charity that provides Yoga classes for people in need. Set up by Anne Mundy, the project has been devised to provide a much needed service that can connect to and link up a variety of organisations that provide care and support for people when they most need it.
Working alongside organisations such as Mind, Scope, Restore and The Big Issue, Yoga Quota has goals to expand their charity partnerships, grow the brand and help people to use yoga as part of their holistic approach to wellness.
The video will be created to promote the brand, showcase their approach and will be designed to be used as a tool to engage practitioners and new partners. Avoiding cliched visuals, we wanted to make a film that captured the spirit of the classes, promoted inclusivity and focussed on having fun, whilst conveying the important message at the core of the brand’s offering.