Video helps to build trust, allowing people to connect with you and what you do. It improves web search by up to 50%, delivers fantastic ROI, increases engagement and is the most shared type of content on mobiles. Most importantly, research shows that up to 90% of consumers claim that videos help their decision making process.
Right now, nearly 75% of internet traffic is video, which is a good thing. But there is a downside. It means that to cut through the immense amount of content being shared and posted it’s crucial that you understand how to effectively promote, target and use your video to achieve the desired results.
Google love video. They love it so much that by simply having videos featured on your website their search bots will recognise your site as having a high degree of relevancy and therefore improve your ranking when someone searches for terms related to your business.
Here’s a link to a great article by SearchEngineLand explaining how effective video is and how to use it to improve your site’s ranking.